Role: Junior Designer & Art Director
Client: The Get Down Coffee Co. + Target (2026)
In House Marketing & Creative Team: Houston White Ventures
THE BIG MAIN IDEA:
Turn a Target retail launch into a cultural moment through social storytelling.
Turn a Target retail launch into a cultural moment through social storytelling.
PROBLEM:
The brand was entering Target, but its cultural energy wasn't translating online, risking an overlooked launch.
The brand was entering Target, but its cultural energy wasn't translating online, risking an overlooked launch.
SOLUTION:
Led art direction and design for a flexible social content system blending product, lifestyle, and founder storytelling to connect the brand with audiences.
Led art direction and design for a flexible social content system blending product, lifestyle, and founder storytelling to connect the brand with audiences.
IMPACT & PERFORMANCE:
Built digital engagement and in-store awareness while strengthening the brand's cultural relevance within Black communities.
Built digital engagement and in-store awareness while strengthening the brand's cultural relevance within Black communities.
CULTURAL STORYTELLING EXPERIENCE
Houston White & Get Down Coffee Co.: Live Instagram Content & Engagement
PROMOTIONAL PRODUCT PRINT DESIGNS
Culture-Inspired: Sweet Potato & Brown Sugar Banana
Led social storytelling and digital content for Get Down Coffee Co.’s Target launch
GRANDMA'S KITCHEN TABLE:
Houston White Life Story #1
BUILDING UP THE GET DOWN:
Houston White Life Story #2
Sweet Potato Latte:
Houston White Coffee Stories #1
Brown Sugar Banana Latte:
Houston White Coffee Stories #2
Coffee For the Culture Impact:
Houston White Coffee Stories #3
Get Down for the world impact:
K - Cup Packaging Announcement
ICE SWEET POTATO LATTE:
How to Make 101 - Social Content
ICE BROWN SUGAR BANANA LATTE:
How to Make 101 - Social Content
COFFEE CO. PACKAGE ANNOUNCEMENT:
Target Social Engagement on Linkedin
COFFEE CO. PACKAGE ANNOUNCEMENT:
Target Social Engagement on Instagram
THEGETDOWNCOFFEECO. PACKAGING
Beyond signature flavors, the lineup blends everyday variety with cultural identity and personality.
Sweet Potato • Brown Sugar Banana • Turn Tables • Drip Drip • Plus One • Cold Brew
WCCO | CBS Minnesota: K-Cup Product Launch Announcement
CREDITS:
Clients: Houston White, Dogwood Coffee, & Target
Creative Director: Sam Soulek & Dustin Hackwith
Designers: Sam Soulek, Sabrina Peitz, & Catherine Bretheim
Junior Designer: Om Harris
Photographers: Joe Conzo, Chelsey Werth, Darin Kamnetz
Graffiti Art: Peyton Scott Russell
Tile Art: Mercury Mosaics
Retail Displays: Engage Star
Design & Build: LSE Architects
Creative Director: Sam Soulek & Dustin Hackwith
Designers: Sam Soulek, Sabrina Peitz, & Catherine Bretheim
Junior Designer: Om Harris
Photographers: Joe Conzo, Chelsey Werth, Darin Kamnetz
Graffiti Art: Peyton Scott Russell
Tile Art: Mercury Mosaics
Retail Displays: Engage Star
Design & Build: LSE Architects
PROJECT TYPE: Brand Design & Social Media Marketing
SOFTWARES: Adobe Firefly, Adobe Illustrator, Adobe Bridge, Adobe Photoshop, Adobe Premiere Pro & CapCut
SKILLS: Social Media Planning, Creative Conceptualization, Entertainment, Videography, Photography & Editing
☕ THANK YOU ☕
