Role: Contracted Art Director & Photographer
Client: Memorialize the Movement Non Profit Organization
In House Marketing & Creative Team: Memorialize the Movement
THE MAIN BIG IDEA:
Turn documentation into a lasting archive of Radical Joy.
Turn documentation into a lasting archive of Radical Joy.
PROBLEM:
Preserve the emotion, resilience, and legacy of the community beyond the final Justice for George event.
Preserve the emotion, resilience, and legacy of the community beyond the final Justice for George event.
SOLUTION:
Led art direction and photography to document the event through a visual narrative centered on Radical Joy, remembrance, and human connection.
Led art direction and photography to document the event through a visual narrative centered on Radical Joy, remembrance, and human connection.
IMPACT & PERFORMANCE:
Created a lasting photographic archive preserving the community, its stories, and the legacy of one of Minneapolis' most significant community-led events.
Created a lasting photographic archive preserving the community, its stories, and the legacy of one of Minneapolis' most significant community-led events.
(Memorialize The Movement: Live Instagram Content & Engagement)
Memorialize The Movement + Weeklong Walking Tour
(Wednesday Uptown Minneapolis Protest Murals: Historical References)
(Thursday Reading: Ain't No Killin' in Paradise Play)
(Friday: Paint to express summer Kick Back)
(Saturday: Radical Joy - George Floyd Memorial Day)
SPONSORSHIPS:
CREDIT:
Clients: South Minneapolis Community
Founder & Executive Director: Leesa (Jaleesa) Kelly
Collection Manager: Amira Mclendon
Contracted Photographer & Art Director Intern: Om Harris
Contracted Videographer: Axel Santo Domingo
Spring Archiving Intern: Saint Kathi
Spring Archiving Intern: Camille Dauplaise
Founder & Executive Director: Leesa (Jaleesa) Kelly
Collection Manager: Amira Mclendon
Contracted Photographer & Art Director Intern: Om Harris
Contracted Videographer: Axel Santo Domingo
Spring Archiving Intern: Saint Kathi
Spring Archiving Intern: Camille Dauplaise
PROJECT TYPE: Social Media Campaign & Brand Experiential Design
SOFTWARES: Adobe firefly, Adobe Illustrator, Adobe Photoshop, & Microsoft Powerpoint
