THE COURTS OF CAMDENTOWN SUMMER | CAMPAIGN

Art Direction • Brand Strategy • Community Social Campaign • Photography

Role: Art Director & Photographer

Client: Camdentown Tennis Club, Houston White & Target (2025)

In House Marketing & Creative Team: Houston White Ventures

https://www.instagram.com/camdentowntennisclub/?hl=en

THE BIG IDEA:
Show CTC progress through presence, not just participation.

PROBLEM:
Tennis lacked representation in underserved communities, and CTC needed to make its progress and community impact visible.

SOLUTION:
Led visual storytelling and photography across the season, capturing training, competition, and moments of growth to document the athletes' development and representation.

IMPACT & PERFORMANCE:
Made the program's impact more visible, strengthening community engagement and support from partners and sponsors.

🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾 🎾

(Poster Prints)

SOCIAL MEDIA PROMOTION & IMPRESSIONS

(Yes. These are real social content interactions - on the Houston White x Camdentown Tennis page)

THE COURTS OF CAMDENTOWN - PHOTO SHOOT SESSION:

🎁 WINTER SOCIAL WITH FUNDRAISERS 🎁:

(Yes. These are real social content interactions - on the Houston White x Camdentown Tennis page)

Photographed CTC’s Winter Social & Fundraiser, supporting inclusive tennis through community engagement and fundraising in North Minneapolis.

CREDITS.

Clients: Camdentown Tennis Club, Houston White & Target

Tennis Club Lead: Jared Florell

Creative Director: Sam Soulek

Senior Designer: Sabrina Peitz

Junior Designer & Photographer: Om Harris

Mixtape Support: Assata Florell & Ciboney Reglos

Social Media Coordinator: Nila

Social Media/Asset Support: JT

Event Support: Faith

PROJECT TYPE: Brand Design & Social Media Marketing

SOFTWARES: Adobe Creative Suite, CapCut, & Videoleap

SKILLS: AI Systems, Wire Framing, Media Planning, Creative Conceptualization, Entertainment, Videography, Photography, & Editing

THANK YOU

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