Role: Art Director & Designer Intern
Client: Paris Hilton & McCormick (2026)
Advertising Agency: Colle McVoy
THE BIG MAIN IDEA:
Paris Hilton makes everyday cooking iconic with McCormick..
Paris Hilton makes everyday cooking iconic with McCormick..
PROBLEM:
Make a trusted legacy spice brand culturally relevant to younger audiences through three social-first concepts.
Make a trusted legacy spice brand culturally relevant to younger audiences through three social-first concepts.
SOLUTION:
I partnered with copywriters, senior creatives, and cross-functional teams to develop and pitch concepts through art direction, visual storytelling, and social first executions.
I partnered with copywriters, senior creatives, and cross-functional teams to develop and pitch concepts through art direction, visual storytelling, and social first executions.
IMPACT & PERFORMANCE:
Extended the campaign across social, digital, streaming, and retail, reaching an audience of 26M+ across Instagram and TikTok.
Extended the campaign across social, digital, streaming, and retail, reaching an audience of 26M+ across Instagram and TikTok.
(Yes. Paris Hilton & McCormick: Live Instagram Content & Engagement)
THE MCCORMICK LIMITED-EDITION SEASONING COLLECTION (2027)
Sweet Finish to Your Iconic Chai:
Instagram Social Content #1
☕ 💖 🍰
Taco Tuesday to Chili Slay Day:
Instagram Social Content #2
🌶️ 🌮 🔥
Everyday Meals, Iconically Upgraded:
Instagram Social Content #3
🍝 🍣👩🏻🍳
Behind the Sparkling Scene:
Instagram Social Content #4
🎥 🎬 💖
PROMOTIONAL HOT BILL BOARDS:
PROMOTIONAL: https://www.instagram.com/p/DdelEMRx6ul/?hl=en | https://www.instagram.com/p/Dd66aLBOh_b/?hl=en
CREDIT:
Clients: Paris Hilton & McCormick
Group Creative Director: Tim Mattimore
Creative Director: Jack Treacy & Zack DeBlaey
Associate Creative Director: Ryan Seibold
SVP, Earned Creative: Andrew Miller
Earned Creative Director: Justin Lerman
Executive Producer: Kelly Farley
Art Director Intern: Om Harris
Copywriter Intern: Julia Briggs
Group Creative Director: Tim Mattimore
Creative Director: Jack Treacy & Zack DeBlaey
Associate Creative Director: Ryan Seibold
SVP, Earned Creative: Andrew Miller
Earned Creative Director: Justin Lerman
Executive Producer: Kelly Farley
Art Director Intern: Om Harris
Copywriter Intern: Julia Briggs
PROJECT TYPE: Social Media Campaign & Brand Experiential Design
SOFTWARES: Adobe firefly, Adobe Illustrator, Adobe Photoshop, & Microsoft Powerpoint
SKILLS: Social Media Planning, Creative Conceptualization, Entertainment Research, Videography, Photography & Editing
✨ THANK YOU ✨
