Role: Digital Media Content & Designer Intern
Client: Greater Twin Cities United Way, Corporate Donors, & Communities (2025)
In House Marketing & Creative Team: Greater Twin Cities United Way
THE MAIN BIG IDEA:
Make the impact felt, not just reported.
Make the impact felt, not just reported.
PROBLEM:
Corporate impact reports relied on data, making it harder for donors to connect with the people behind the numbers.
Corporate impact reports relied on data, making it harder for donors to connect with the people behind the numbers.
SOLUTION:
Led visual art direction and photography for corporate reports and outreach postcards, capturing portraits and real moments across 211 Help Call, Housing Stability, Food Security, Early Childhood, and Economic Opportunity.
Led visual art direction and photography for corporate reports and outreach postcards, capturing portraits and real moments across 211 Help Call, Housing Stability, Food Security, Early Childhood, and Economic Opportunity.
IMPACT & PERFORMANCE:
Transformed data-driven reporting into more human, emotionally engaging storytelling that helped donors connect with the people behind the impact.
Transformed data-driven reporting into more human, emotionally engaging storytelling that helped donors connect with the people behind the impact.
(Bonus the organization was going through a brand-refresh).
+5 CAPTURED IMPACT STORIES MATERIALS + EXPERIENCE
UNITED WAY & GIVE TO THE MAX COLLABORATION CAMPAIGN
SOCIAL MEDIA PROMOTION & GIVE TO THE MAX:
Authentic documentary photography turned real community moments into compelling social content, making the mission tangible online and strengthening audience engagement.
COLOR VALUES:
The palette builds on United Way’s core brand colors, with complementary accents selected by its creative team to add visual range and reinforce the campaign’s reflective tone.
IMPACT STORIES PHOTOS:
IMPACT STORY - 211 HELP CALL:
PHOTO CAMPAIGN #1
EARLY CHILDHOOD SUCCESS:
PHOTO CAMPAIGN #2
STABLE HOUSING:
PHOTO CAMPAIGN #3
FOOD SECURITY:
PHOTO CAMPAIGN #4
ECONOMIC OPPORTUNITY:
PHOTO CAMPAIGN #5
FOOD SECURITY EXTRA:
PHOTO CAMPAIGN #6
POSTCARD PRINTS:
PROMOTIONAL: https://www.gtcuw.org
Director of Marketing & Communications: Liv Skree
Digital Media Content Manger: Bud Burge
Art Director & Brand Designer: Maria Stark
Senior Designer: Shanoaleigh Marson
Marketing Strategist & Graphic Design Intern: John Robinson
Digital Media Content & Designer Intern: Om Harris
PROJECT TYPE: Brand Design, Donors, & Corporate Partners
SOFTWARES: Adobe Firefly, Adobe Illustrator, Adobe Bridge, Adobe Photoshop, Adobe Premiere Pro & CapCut
SKILLS: Brand Storytelling, Creative Conceptualization, Media Planning, and Photography
THANK YOU
