Role: Junior Designer & Art Director
Client: Houston White & Target (2025)
In House Marketing & Creative Team: Houston White Ventures
THE MAIN IDEA:
Make fall feel lived in, not styled.
Make fall feel lived in, not styled.
PROBLEM:
The Fall 2025 collection needed a distinct creative direction that communicated its lifestyle appeal in a crowded retail market.
The Fall 2025 collection needed a distinct creative direction that communicated its lifestyle appeal in a crowded retail market.
SOLUTION:
Supported art direction through content creation and photography, capturing texture, warmth, and everyday moments to bring the collection to life.
Supported art direction through content creation and photography, capturing texture, warmth, and everyday moments to bring the collection to life.
IMPACT & PERFORMANCE:
Strengthened audience engagement and positioned the collection as a relatable, everyday fall essential.
Strengthened audience engagement and positioned the collection as a relatable, everyday fall essential.
🍂 AUTUMN IN CAMDEN V325 - CAMPAIGN 🍂
CLOSE UP PRODUCT SHOTS:
SOCIAL CONTENT & CAMPAIGN PROMOTION:
Directed lifestyle content and social reels showcasing Houston White’s Fall Target collection through texture, color, and seasonal storytelling.
(Yes. These are real social content interactions - Houston White & Target page)
TARGET PARTNERSHIP STORY
Instagram Social Content:
TARGET FASHION WEEK
Instagram Social Content:
CREDITS:
Creative Director: Sam Soulek
Art Director: Sabrina Peitz
Stylist: Martasia Person
Campaign Photographer: Roosevelt Mansfield
Junior Designer: Om Harris
Marketing Associate & Producer: Linda Nyakundi
Talents: Houston White, Ron Richards, Ciboeny Regales, Bria Black, Patrick Black, & Isaiah, Zay
PROJECT TYPE: Product Campaign & Social Media Marketing
SOFTWARES: Adobe Creative Suite, CapCut, & Videoleap
SKILLS: Ai Systems, Wire Framing, Media Planning, Creative Conceptualization, Entertainment, Content Creation Videography, Product Photography, & Editing
🍂 THANK YOU 🍂
