Role: Junior Art Director & Designer
Client: Viictory, Houston White x Target (2025)
In House Marketing & Creative Team: Houston White Ventures
THE BIG MAIN IDEA:
Reframe golf as a culturally modern lifestyle code, not a niche sport.
Reframe golf as a culturally modern lifestyle code, not a niche sport.
PROBLEM:
The collection leaned on golf references but lacked a clear, modern direction that felt culturally relevant and accessible for everyone today.
The collection leaned on golf references but lacked a clear, modern direction that felt culturally relevant and accessible for everyone today.
SOLUTION:
I shaped the art direction through lifestyle photography and design. That positioned the collection beyond the golf course using natural movement, styling, and real world environments to make the product feel culturally relevant and wearable.
I shaped the art direction through lifestyle photography and design. That positioned the collection beyond the golf course using natural movement, styling, and real world environments to make the product feel culturally relevant and wearable.
IMPACT & PERFORMANCE:
The work strengthened visual consistency across social, Target retail, and positioned the collection as culturally relevant and lifestyle driven. 🎯
The work strengthened visual consistency across social, Target retail, and positioned the collection as culturally relevant and lifestyle driven. 🎯
COLOR VALUES:
The palette blends retro golf energy with the brand’s signature colors, selected to complement the reflective V225 launch apparel.
THIS IS GOLF V225 - CAMPAIGN CASE STUDY:
https://www.youtube.com/watch?v=vOjz6ZsoN00 | | Videographer Source: Director Southside
THE BRANDS IN COLLABORATION FOR THIS CAMPAIGN:
THIS IS GOLF V225 - 1ST CAMPAIGN PHOTO SHOOT SESSION:
PRODUCT PHOTOGRAPHY:
SOCIAL MEDIA PROMOTIONS
Yes. These are real social content interactions
+3 SOCIAL CONTENT DELIVERABLES FOR TARGET:
TARGET DELIVERABLE #1:
BEHIND THE SCENES FOOTAGE
TARGET DELIVERABLE #2:
THE SLIDE MODEL CAROUSEL
TARGET DELIVERABLE #3:
THE OUTFIT ONE STEP
TARGET DELIVERABLE #4:
OUTFIT SELECTION MACHINE
1ST SHOT LIST CONCEPT DECK:
THIS IS GOLF V225 - 2ND SOCIAL PHOTO SHOOT SESSION:
(Large Scale Prints)
2ND SHOT LIST CONCEPT DECK:
THIS IS GOLF V225 IN -STORE EXPERIENCE AT TARGET:
The Culture Impact + The customers reaction to the campaign
Yes, I Indeed paid myself a visit :)
CREDITS:
Creative Director: Sam Soulek
Art Director: Sabrina Peitz
Campaign Stylist: Martasia Person
Campaign Photographer: Roosevelt Mansfield
Social Media Producer: Linda Nyakundi
Junior Art Director: Om Harris
Models: Houston White, Ron Richards, Jose Vera, & TJ
PROJECT TYPE: Brand Campaign Design & Social Media Marketing
SOFTWARES: Adobe Creative Suite, CapCut, & Videoleap
SKILLS: Social Media Planning, Creative Conceptualization, Entertainment, Videography and Photography
THANK YOU
